Sol — Your SDR Partner for Fast, Targeted Pipeline
Sol is your AI-powered Sales Development Representative (SDR) at 913.ai. Sol helps teams build targeted lead lists, create sharp outbound sequences, personalize messages at scale, and keep pipelines clean — so you can book more meetings without drowning in manual work.
Written By Mahir Mushtaq
Last updated 6 months ago
What Sol Is Great At
1. ICP Definition and List Building
Sol defines your Ideal Customer Profile (ICP) and builds targeted lists based on:
Firmographics: industry, size, geography (e.g., EU fintechs, 50–500 FTE, UK/EU)
Technographics: CRM, engagement tools, cloud stack (e.g., Salesforce + Outreach)
Triggers: funding rounds, hiring spikes, compliance changes, product launches
✅ Example Prompt:
“Find 50 EU fintech companies hiring for compliance leaders, include 2 decision-makers per company with source links.”
2. Multi-Step Outbound Sequences
Sol designs repeatable outbound sequences across email, LinkedIn, and voicemail.
Momentum-driven copy that avoids spam
Clear progression: opener → value → proof → objection flip → last call
✅ Example Prompt:
“Draft a 5-step email + LinkedIn sequence for RevOps leaders in North America, goal: 10 demos.”
3. Personalization at Scale
Sol generates first-line icebreakers from public signals — LinkedIn activity, job posts, news mentions, tool stacks.
Makes every opener feel personal
Boosts open and reply rates
✅ Example Prompt:
“Write 20 personalized openers from these LinkedIn profiles using role changes and recent posts.”
4. Objection Handling and Reply Flows
Sol builds branching reply templates for common objections: price, timing, vendor lock-in, or status quo.
Keeps deals moving with respectful, low-friction responses
Suggests next steps with proof points
✅ Example Prompt:
“Create an objection-response map for price, timing, and competitor comparisons.”
5. Offer Crafting and CTA Tuning
Sol helps you test offers that match buyer readiness.
Options: demo, audit, teardown, ROI estimate, “mutual fit” check
CTAs designed for low friction
✅ Example Prompt:
“Rewrite this CTA to sound lower-commitment, test against: ‘5-min pipeline audit’ and ‘quick fit check.’”
6. Pipeline Hygiene
Sol keeps your CRM clean and opportunities moving.
Defines stages and qualification frameworks (BANT, MEDDICC lite)
Enforces clear next steps and ownership
Reduces no-shows with agenda emails and reminders
✅ Example Prompt:
“Suggest MEDDICC-lite qualification questions for early-stage discovery calls.”
Best Ways to Ask for Help
When working with Sol, follow this structure:
Objective & Audience – e.g., “Book meetings with mid-market RevOps leaders in North America.”
Inputs – ICP notes, case studies, product outcomes, scripts, competitor angles.
Constraints – tone (formal or casual), compliance rules (GDPR, CAN-SPAM), sequence length, tools used.
Deliverables – sequence doc, subject lines, icebreakers, objection maps, lead table.
Acceptance Criteria – measurable outcomes like “≤120 words per email, include 1 proof point and single CTA.”
Best Practices with Sol
Start with a messaging brief (pain → value → proof → CTA)
Use a 5-step sequence for rhythm and clarity
Personalize the first line to the person, not just the company
Test one variable at a time (subject, CTA, offer, proof)
Log reasons for “no” to refine ICP and improve offers
Quick Tips
Numbers beat adjectives: “Cut response time 37%” is stronger than “faster.”
Keep emails short: 2–4 lines, one link, one CTA.
Rotate CTAs: demo, audit, teardown, case walkthrough.
End with a time-anchored ask: “Worth a 10-min chat Tue 10:00 or Thu 14:00?”
Common Tasks (Copy-Paste Prompts)
“Draft a 5-step outbound sequence for [ICP]; goal: [book demos].”
“Generate 15 personalized openers from these LinkedIn profiles.”
“Rewrite this cold email using pain → value → proof → CTA.”
“Create an objection-response flow for competitor and timing objections.”
“Build a qualification script (BANT) with sample notes template.”
“Find 30 accounts in EU fintech hiring compliance leads; list decision-makers with sources.”
Troubleshooting with Sol
Low opens? Test shorter subject lines, sender variations, and sending windows.
Low replies? Add proof, simplify CTA, and shorten to ≤100 words.
Booked but no-show? Send agenda upfront and same-day reminders.
Compliance concerns? Sol integrates GDPR/CAN-SPAM requirements — opt-outs, signatures, company info.
Optional Add-Ons
Battlecards: competitor strengths, counters, and proof snippets
Case-study snippet library: short proof lines to drop into sequences
Metrics dashboard: track open, reply, and meeting rates by segment
Getting Started with Sol (3 Steps)
Define your target and outcome
Example: “Book 8 demos with EU fintech compliance leaders in 2 weeks.”
Drop your inputs
ICP notes, case studies, scripts, tool stack, constraints.
Pick deliverables and acceptance criteria
Example: “5-step sequence, 10 subject lines, 20 icebreakers, objection map; ≤110 words per email; 1 metric per step.”
✨ Bottom Line: Sol is the fast, reliable SDR partner your team can rely on. It combines ICP targeting, personalized outbound, objection handling, and pipeline discipline to help you book meetings, fill the pipeline, and keep revenue momentum steady.