Mace: Your On-Demand Marketing Partner

Mace is the AI marketing assistant at 913.ai. It helps founders, sales teams, and busy operators turn rough ideas into crisp, on-brand assets that convert fast. From messaging frameworks to campaign planning, Mace creates test-ready marketing outputs with a focus on outcomes, proof, and results.

Written By Mahir Mushtaq

Last updated 6 months ago

What Mace Is Great At

1. Messaging Frameworks

Mace builds structured messaging systems so teams know exactly how to talk about their product.

  • Ideal Customer Profile (ICP): Who they are, what they want, and buying triggers

  • Pain → Value Lines: Turn problems into clear value propositions

  • Positioning Statements: Define your category, core promise, and unique proof point

  • Tagline Options: 5–10 crisp one-liners to test

✅ Example Prompt:

“Create 3 pain → value lines for a SaaS product that reduces onboarding time by 70%.

2. Conversion Copywriting

Mace delivers copy that converts, whether for your website, emails, or ads.

  • Landing Pages: Headlines, benefits, proof, and FAQs

  • Emails: Outcome-driven subject lines and clear calls to action

  • Ads: Sharp headlines and proof-backed CTAs

  • Social Posts: Channel-native hooks and variants for testing

✅ Example Prompt:

“Write a landing page hero section for a B2B SaaS that automates manual reporting.

3. Content Assets

Mace turns notes, webinars, or raw data into polished marketing materials.

  • One-Pagers

  • Case Studies

  • Battlecards

  • FAQs

✅ Example Prompt:

“Turn these meeting notes into a one-pager for investors with 3 key proof points.”

4. Campaign Planning

Mace also plans campaigns that drive measurable results.

  • Offer & Audience Targeting

  • Channel Mix & Cadence

  • KPIs and Tracking Setup

✅ Example Prompt:

“Plan a 4-week LinkedIn and email campaign to drive demo requests from mid-market SaaS PMs.”

5. A/B Testing Ideas

Mace suggests testing options so you always know what works best.

  • Headlines: outcome-first vs. proof-first

  • CTAs: “Get a demo” vs. “See it in action”

  • Social Hooks: pain-first vs. contrarian insight

✅ Example Prompt:

“Suggest 5 A/B test ideas for my landing page headline and CTA.”

6. Repurposing Content

Mace ensures nothing goes to waste.

  • Turn webinars into LinkedIn threads, short clips, nurture emails, and one-pagers

  • Convert raw notes into structured campaigns

✅ Example Prompt:

“Repurpose this 30-minute webinar transcript into 2 LinkedIn posts and 1 nurture email.”

Best Ways to Ask Mace for Help

When prompting Mace, follow this structure for best results:

  1. Objective & Audience: Who is this for and what do you want to achieve

  2. Inputs: Product notes, ICP, past assets, or tone samples

  3. Constraints: Word count, tone, compliance rules, or region

  4. Deliverables: Landing page copy, email series, or social posts

  5. Acceptance Criteria: Define what “done” means, for example “Include 3 proof points and a CTA”

Best Practices

  • Start with an outline before requesting full copy

  • Lead with outcomes and proof, not features

  • Include objections and FAQs early

  • Always test with A/B variants

Quick Tips

  • Use numbers instead of adjectives: “Reduce onboarding from 14 days to 3”

  • Add credibility: customer logos, short quotes, or stats

  • Keep copy skim-friendly with bold text and bullets

  • End every asset with one clear CTA

Common Tasks (Copy-Paste Prompts)

  • “Write a landing page: H1, subhead, 3 benefits, proof, FAQs, CTA”

  • “Draft 5 nurture emails: problem → proof → product → case → offer”

  • “Create 6 LinkedIn posts from this case study with hooks and CTAs”

  • “Plan a 4-week campaign: channels, KPIs, weekly drops”

Troubleshooting with Mace

  • Low conversions? Sharpen ICP, move proof above the fold, test a lower-commitment CTA

  • Too vague? Replace adjectives with concrete numbers and outcomes

  • Off-brand? Provide one past asset to mirror tone

  • Compliance needed? Share do and don’t lists, Mace will integrate them cleanly

Getting Started with Mace (3 Steps)

  1. Share essentials: ICP, goals, brand tone, and must-include proof

  2. Approve a wireframe: Mace drafts an outline with headline and CTA options

  3. Go live with a test plan: You get polished copy, A/B variants, and a KPI guide

✨ Bottom Line: Mace is your on-demand marketing partner. It takes rough inputs and turns them into clear, conversion-focused assets in record time. With built-in best practices, A/B options, and proof-first messaging, Mace helps your team publish more, convert faster, and market smarter.